Our SEO agency believes that content marketing is a type of marketing which is never going to be outdated. Content marketing strategy is used to appeal, engage, and retain viewers by making and sharing related articles, videos, and many other media.
SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Search Engine Optimization is very essential because:
- The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
- User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
- SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Face book, Twitter, Google+ or other social media channels.
- SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
